New-to-Brand (NTB) Orders %
The core metric showing how many first-time pet parents your ads are successfully acquiring.
The Fastest Path to Proving New-to-Brand Customer Loyalty on Amazon.
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This Launch Package is designed for early-stage premium pet brands that need fast, measurable Amazon growth and clear proof of ROI. If you’ve been questioning your ad spend and want an Amazon FBA growth partner who truly understands the pet products category, this package was built for you.
Every element of this package is designed to build a profitable Amazon foundation, focusing on driving NTB orders and maximizing your visibility in a competitive marketplace.
Amazon PPC Campaign Setup (NTB Focus): Data-driven keyword research, strategic campaign structure, and bidding optimized for new customer acquisition across Sponsored Products and Sponsored Brands.
High-Intent Campaign Activation: Launching powerful Unbranded & Competitor Campaigns to capture pet parents searching for solutions beyond your brand KWs.
Sponsored Brands Video Production & Setup: Leveraging engaging video creative to tell your authentic brand story and connect emotionally with new customers (Critical for premium pet food and supplement brands).
Amazon SEO & Listing Audit: Comprehensive review and optimization of your product titles, bullet points, backend search terms, and A+ Content to improve organic rank and conversion rates.
Brand Store Optimization: Launching a focused setup to showcase your brand mission, top-selling pet supplies/food SKUs, and build immediate brand trust.
Dedicated Account Management Support: Ongoing listing health checks, backend keyword indexing, and catalog guidance to ensure smooth operations.
NTB Performance Dashboard Access: Weekly, transparent visibility into new customer growth, acquisition costs, and key performance indicators.
Weekly Insights Email + Monthly Strategy Call: Consistent communication to keep you confident, informed, and ahead of the competition.
SKU Launch Playbook (30-Day Action Plan): A step-by-step roadmap for launching new pet SKUs efficiently and profitably.
NTB Glossary + Team Training: Empowering your internal team with shared language and a clear understanding of your Amazon strategy.
We focus on what truly matters: measurable, meaningful growth that proves your Amazon ads are attracting real pet parents and building long-term brand trust.
The core metric showing how many first-time pet parents your ads are successfully acquiring.
A true efficiency marker: We track how much it costs to win each new customer and actively work to reduce this cost as campaigns optimize.
Your clearest indicator of scalable profitability: Measures the true return on your ad spend tied directly to sales from first-time buyers.
A true efficiency marker: We track how much it costs to win each new customer and actively work to reduce this cost as campaigns optimize.
Identifies which of your premium pet products are gaining traction fastest and driving the highest incremental revenue.
The Launch Package is the crucial first step. Once we've validated your NTB growth potential and established a solid foundation, brands typically transition to one of our advanced growth services.
Lifecycle Retargeting & CLV Growth
Lifecycle-based Amazon ad campaigns and seasonal budget strategies built to drive consistent, profitable growth.
Full-Funnel DSP Dominance
Achieve full-funnel dominance with Amazon DSP (Demand-Side Platform) campaigns that expand reach beyond search.
Enhance your Amazon PPC package with data-driven tools and creative upgrades designed to deepen customer loyalty and maximize NTB growth.
Here’s how premium pet brands are growing smarter on Amazon, building loyal customer bases and proving long-term NTB growth with our data-driven strategies.
“We always knew ROAS didn’t tell the whole story. NTB Scale built us a dashboard that showed exactly how many new pet parents we were winning.”
“We’d been missing flea/tick season opportunities for years. NTB Scale planned campaigns around adoption month and senior pet trends.”
“They showed us cost per new customer, repeat order rates, and lifetime value. For the first time, we felt our ad spend was building long-term loyalty.”
New-to-Brand customer growth
Repeat order rate increase
Subscribe & Save conversions
Pet brands scaled with confidence
Book your free call today — we’ll show you exactly how many new customers you can win and what they’re worth long-term.
Schedule a CallSee how ambitious pet brands use our New-to-Brand growth framework to attract loyal pet parents, increase repeat orders, and scale efficiently.
“Within 60 days, our NTB orders grew by 35%. For the first time, we can actually see how many new pet parents our ads bring in every week” — Founder, Pet Brand
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Our team combines Amazon expertise with pet-specific insights to deliver results you can measure—New-to-Brand customers, higher repeat rates, and steady LTV growth.
Get Started →Most agencies chase clicks or short-term ROAS. We focus on what truly matters — acquiring New-to-Brand customers and turning them into loyal repeat buyers. Every campaign, dashboard, and report is designed to prove long-term value, not just short-term efficiency.
We measure success through NTB orders, repeat rate, and lifetime value—showing exactly how your ad spend translates into sustainable growth.
Yes! We’ve scaled pet supplement, grooming, and treat brands—from emerging startups to established 7-figure brands.
We offer flexible partnerships tailored to your goals, typically starting with a 3-month optimization cycle.
Most brands see measurable growth in New-to-Brand orders within 60–90 days of launch, depending on spend and product maturity.