New-to-Brand (NTB) Orders %
The core metric showing how many first-time pet parents your ads are successfully acquiring.
Expand your reach, win more new pet parents, and grow repeat orders with Amazon DSP, high-intent retargeting, that turns shoppers into long-term subscribers.
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The Amazon Accelerate Package helps your pet brand reach more new pet parents, strengthen repeat purchases, and scale with full-funnel Amazon PPC + DSP. If you want deeper loyalty, higher LTV, and a partner who understands how pet parents shop across multiple ASINs.
Every part of the Accelerate Package is built to help your pet brand dominate your category with full-funnel acquisition, loyalty-driven retention, and long-term LTV growth. This tier combines Amazon PPC + DSP + storytelling + forecasting to scale profitably across your entire catalog.
Full-Funnel Amazon DSP Campaigns: We run awareness, consideration, and retargeting campaigns that reach new pet parents across Amazon and third-party sites—growing demand before shoppers even begin searching.
High-Intent Retargeting & Subscriber Growth: Your brand stays in front of pet parents who viewed, carted, or purchased your products - turning first-time buyers into loyal repeat customers and growing Subscribe & Save adoption.
Lifecycle & Season-Based Audience Targeting: Your campaigns target pet parents based on real buying behavior—puppy, adult, senior stages—and seasonal needs like flea/tick, shedding, allergy, and senior care.
Brand Search Lift & Competitor Defense: DSP is used to increase branded search, protect your shelf space, and defend your top ASINs from competitor conquesting while improving long-term efficiency.
Amazon Listing Optimization: Your listings are optimized with improved messaging, pet-parent-focused angles, and conversion-driven SEO to increase ranking and lift performance across your entire catalog.
Brand Store Upgrade for Cross-Sell: Your Storefront is redesigned to tell a stronger brand story, highlight product families, and increase AOV through bundles, guided pathways, and cross-category modules.
Creative Assets for DSP + Brand Storytelling: We build UGC-style videos, lifestyle graphics, and pet-focused creatives designed for DSP and Sponsored Brands—helping your brand stand out and increase LTV through emotional storytelling.
Dedicated Account Manager: You meet weekly with your senior growth lead for strategic planning, budget forecasting, creative alignment, and performance reviews—ensuring your roadmap adapts to category changes.
Advanced LTV + NTB Performance: Real-time insights on new customers, 12-month LTV, subscription growth and churn, brand-search lift, and full-funnel performance.
Weekly Insights + Strategic Deep-Dive Calls: You get consistent communication, detailed reporting, and strategy sessions that keep you ahead of competitors and fully in control of your growth plan.
Expand your reach with DSP, grow Subscribe & Save, and build a retention framework that compounds revenue month after month.
Schedule a CallWe track the metrics that truly matter for mature pet brands—proving how your full-funnel Amazon strategy drives new customer growth, loyalty, retention, and long-term profitability.
The core metric showing how many first-time pet parents your ads are successfully acquiring.
A true efficiency marker: We track how much it costs to win each new customer and actively work to reduce this cost as campaigns optimize.
See how DSP audiences increase brand search, detail-page views, and Amazon visibility - strong signals of long-term category growth.
A direct measure of brand loyalty - tracking how many first-time buyers reorder, subscribe, and stay with your brand over time.
We track performance across prospecting, consideration, and retargeting so your budget focuses on audiences that convert, stay loyal.
See how fast-growing pet brands are gaining more new-to-brand customers, strengthening loyalty, and scaling Amazon with full transparency.
“In just 60 days, we saw a 35% jump in new customers. For the first time, we actually know who’s discovering our brand each week - it finally feels like we’re growing for real.” - Founder, Pet Brand
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TestimonialsHere’s how premium pet brands are growing smarter on Amazon, building loyal customer bases and proving long-term NTB growth with our data-driven strategies.
“We always knew ROAS didn’t tell the whole story. NTB Scale built us a dashboard that showed exactly how many new pet parents we were winning.”
“We’d been missing flea/tick season opportunities for years. NTB Scale planned campaigns around adoption month and senior pet trends.”
“They showed us cost per new customer, repeat order rates, and lifetime value. For the first time, we felt our ad spend was building long-term loyalty.”
New-to-Brand customer growth
Repeat order rate increase
Subscribe & Save conversions
Pet brands scaled with confidence
You’ve built early traction - now grow with more new customers, stronger repeat buyers, and a strategy built for long-term success.
Schedule a CallWe combine Amazon PPC, DSP, and pet-category insight to help you win more new customers, boost repeat orders, grow subscriptions, and drive long-term LTV
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The total recommended investment is approximately $10,950 for the 90-day Launch Program. This includes our $4,950 flat management fee plus three months of the required $2,000/month ad spend, paid directly to Amazon.
This minimum budget ensures we gather enough data on New-to-Brand (NTB) behavior to properly optimize campaigns, benchmark ROI, and compete effectively in premium pet categories.
Most brands see initial traction within 30–45 days. However, the most accurate proof of ROI and sustainable customer acquisition comes from the complete 90-day review cycle.
You retain 100% ownership of your Seller Central account, Brand Registry, campaign history, and performance data.
That’s great! We’ll still perform a specialized Amazon SEO audit to ensure your titles, keywords, and A+ modules are fully optimized for organic ranking and aligned with your NTB acquisition strategy.
Once your Launch Package results confirm NTB success, it’s time to scale. The Growth Package helps expand reach, boost Customer Lifetime Value (CLV), and implement advanced lifecycle and retargeting campaigns.