New-to-Brand (NTB) Orders %
The core metric showing how many first-time pet parents your ads are successfully acquiring.
Built to help your pet brand attract more new customers, increase repeat purchases, grow Subscribe & Save orders, and scale profitably on Amazon.
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This Amazon Growth Package is designed for pet brands that already have traction on Amazon but need cleaner structure, clearer insights, and smarter scaling. If you want a partner who understands pet parent behavior, Amazon PPC optimization, new-customer growth, and multi-ASIN scaling, this package is built for you.
Every part of this Growth Package is built to help your pet brand scale profitably by reducing wasted ad spend, attracting more new customers, increasing Subscribe & Save orders, and improving long-term performance across your entire catalog.
Lifecycle-Segmented Amazon PPC Campaigns: We rebuild your Amazon advertising structure around real pet parent behavior, pet lifecycle needs so your brand appears when shoppers have the highest purchase intent.
Seasonal & Event-Based Budget Strategy: Your budget is aligned with pet category demand spikes (flea & tick season, adoption months, senior pet wellness cycles) to maximize visibility and capture high-intent traffic efficiently.
Keyword Segmentation for Profitable Scaling: Your campaigns follow a proven keyword system built around discovery, competitor targeting, and margin-based bidding - to cut wasted ad spend and increase profitable growth.
Retargeting for Repeat Buyers: Using Amazon Sponsored Display, we reconnect with pet parents who viewed, saved, or purchased your products—driving repeat orders and building long-term loyalty for your pet brand.
Amazon Listing Optimization: Your product pages are optimized with SEO keywords, angles, and messaging that match how pet parents search, compare, and decide, improving ranking and conversion across your catalog.
Storefront Upgrade: Your Brand Store is redesigned to guide pet parents through your full product lineup, highlight key benefits, and increase average order value with bundles, comparison pathways, and easy-to-shop collections.
Launch Roadmap for New ASINs: Every upcoming SKU receives a clear 60-day launch plan covering discovery keywords, performance checkpoints, and controlled scaling to avoid wasted budget.
Dedicated Account Manager: A dedicated expert keeps your listings healthy, protects visibility, prevents suppressed pages, and ensures smooth operations as your catalog expands.
Performance Dashboard Access: A real-time dashboard (Looker Studio or Sheets) shows how many new customers you’re winning, how they behave, and how your ads contribute to long-term growth.
Weekly Insights + Bi-Weekly Strategy Calls: Regular updates and strategy sessions keep you informed and confident—so you can make smart, fast decisions and stay ahead of competitors.
You’ve built early traction - now grow with more new customers, stronger repeat buyers, and a strategy built for long-term success.
Schedule a CallWe focus on what truly matters: measurable, meaningful growth that proves your Amazon ads are attracting real pet parents and building long-term brand trust.
The core metric showing how many first-time pet parents your ads are successfully acquiring.
A true efficiency marker: We track how much it costs to win each new customer and actively work to reduce this cost as campaigns optimize.
Your clearest indicator of scalable profitability: Measures the true return on your ad spend tied directly to sales from first-time buyers.
A direct measure of brand loyalty - tracking how many first-time buyers reorder, subscribe, and stay with your brand over time.
We evaluate how campaigns perform across puppy, adult, and senior stages to ensure budget flows where pet parents are most active.
The Growth Package helps your pet brand move beyond basic launch tactics into a profitable, repeatable Amazon growth system built around new-customer clarity, lifecycle-based targeting, and predictable repeat-purchase momentum.
As your scaling foundation stabilizes and your catalog expands, many brands transition into Accelerate, our full-funnel DSP and loyalty-growth program.
Full-Funnel DSP Dominance
When you’re ready to grow beyond search ads, the Accelerate Package unlocks Amazon DSP - allowing you to reach more pet parents, retarget high-intent audiences, and build long-term brand demand across the entire customer journey.
With Accelerate, you’ll gain:
Enhance your Amazon growth plan with data-driven tools and creative upgrades designed to deepen customer loyalty and accelerate revenue:
See how fast-growing pet brands are gaining more new-to-brand customers, strengthening loyalty, and scaling Amazon with full transparency.
“In just 60 days, we saw a 35% jump in new customers. For the first time, we actually know who’s discovering our brand each week - it finally feels like we’re growing for real.” - Founder, Pet Brand
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TestimonialsHere’s how premium pet brands are growing smarter on Amazon, building loyal customer bases and proving long-term NTB growth with our data-driven strategies.
“We always knew ROAS didn’t tell the whole story. NTB Scale built us a dashboard that showed exactly how many new pet parents we were winning.”
“We’d been missing flea/tick season opportunities for years. NTB Scale planned campaigns around adoption month and senior pet trends.”
“They showed us cost per new customer, repeat order rates, and lifetime value. For the first time, we felt our ad spend was building long-term loyalty.”
New-to-Brand customer growth
Repeat order rate increase
Subscribe & Save conversions
Pet brands scaled with confidence
You’ve built early traction - now grow with more new customers, stronger repeat buyers, and a strategy built for long-term success.
Schedule a CallOur team combines Amazon expertise with pet-specific insights to deliver results you can measure—New-to-Brand customers, higher repeat rates, and steady LTV growth.
Get Started
The total recommended investment is approximately $10,950 for the 90-day Launch Program. This includes our $4,950 flat management fee plus three months of the required $2,000/month ad spend, paid directly to Amazon.
This minimum budget ensures we gather enough data on New-to-Brand (NTB) behavior to properly optimize campaigns, benchmark ROI, and compete effectively in premium pet categories.
Most brands see initial traction within 30–45 days. However, the most accurate proof of ROI and sustainable customer acquisition comes from the complete 90-day review cycle.
You retain 100% ownership of your Seller Central account, Brand Registry, campaign history, and performance data.
That’s great! We’ll still perform a specialized Amazon SEO audit to ensure your titles, keywords, and A+ modules are fully optimized for organic ranking and aligned with your NTB acquisition strategy.
Once your Launch Package results confirm NTB success, it’s time to scale. The Growth Package helps expand reach, boost Customer Lifetime Value (CLV), and implement advanced lifecycle and retargeting campaigns.